by Woven Pride March 25, 2020 4 min read

The Power of Branding for Small Organizations


Branding has the ability to influence behaviors. It’s the marketing practice that can shape your brand. Basically, branding is what your business needs to stand out from the crowd and it’s definitely a must if you want to take it to the next level.

Unfortunately, there are so many small organizations and businesses that do not realize the power of branding. There is this assumption that branding is only relevant for big brands that are recognized nationwide and have access to huge budgets, but obviously, this is so wrong. 

Small organizations need to leverage branding even more than well-known brands.

It’s crucial to give names, create logos, taglines and choose colors for organizations, all these will help people recognize and remember your brand more easily. But keep in mind that branding is much more than this. It includes your customers’ experiences and perceptions, your social media presence, your values and everything in between. This is why branding is important for small organizations.

Powerful brands can attract and engage your target audience, they can tell a brand story and differentiate you from competitors in order to stay ahead of the game. Therefore, branding is more than a buzzword, you can think of it as the “heart” of your organization.

So let's just dive in and find out about the benefits of branding for small organizations or businesses:


Branding makes your business stand out from the competition

Today, people have more options than ever. Generally, we have a pretty crowded marketplace, so there will always be competition. I know, it might sound intimidating, but the best thing you can do is embrace the idea of competition and use it as motivation. 

Wondering how can you actually stand out from many other organizations/businesses that are similar to yours? 

First things first, keep in mind that your brand is unique and you can have your spotlight if you play your cards right. When you start working on your brand identity, think about what you can do better than everyone else. Why should people choose you instead of your competitors? You need to be clear about what you can bring to the table. Work on your USP (Unique Selling Proposition) and make sure it’s clear and easy to remember. 

Tell your story in a unique, engaging way, build a strong visual presence, find your voice and style, and share a clear message that is specifically tailored to your audience. This is how people can quickly understand who you are, why you do what you do, and what your organization/  business stands for. In the end, this is how you will set yourself apart from your competitors.


Branding boosts recognition

As we’ve mentioned before, branding is not just about having a logo, however, a powerful logo still remains one of the most important elements. In fact, you’ll need to put in some time and effort in order to create a simple yet professional logo as people should be able to instantly recognize it - so make it memorable. Besides, having a professional logo is also a great way to make a good first impression.

So if you want to build a powerful brand, the first step is to make sure that your organization will be easily recognizable. 

The right branding ( logo, website, colors, voice, tone, social presence, etc.) will help you develop a unique style that will boost your brand recognition.

Another way to make your business or organization noticeable is to opt for custom apparel. Surprise your team with some awesome shirts or hoodies that would perfectly represent your brand


Branding generates new customers and revenue

Branding is a great way to get word-of-mouth referrals for your organization/business. If people see you as a leader in your industry and they have a positive impression and experience when it comes to your brand, they’ll most likely tell others how awesome your business is. 

So get ready to welcome your new customers. A strong brand is crucial if you want to grow as a business and generate new revenue.


Branding builds trust 

Trust is a key element in any organization/business. If you are honest and genuine, if you are able to deliver on your promises and professionally present yourself, people will be more likely to trust you. 

Not to mention that they will feel more comfortable working with you or buying your products/services. Make sure that everything you do encourages your customers to come back to you.


Branding creates emotional connections

If you give people a reason to feel something and care about your brand, your chances for them to choose your organization/business will surely grow. 

Did you know that people make their decision based on emotion, not logic?

This means that your branding needs to include the emotional element as well, which in turn will help build connections between your organization and your target audience. If you manage to include an emotional element in your branding and marketing strategy,  people will relate to your brand easier and remember you.

How can you create emotion? Through storytelling. This way, you can build an emotional bridge between the story and your brand, so you’ll spark an emotion. Don’t be afraid to consider the human, emotional approach of branding. 

The power of branding is limitless. 

Great branding will provide your audience with a credible voice that they’ll most likely relate to and appreciate. And this way, your small organization/business brand will be able to shape the way people perceive you. 

What type of branding are you approaching? Are all the branding elements falling into place in your organization? 

Well, in case the element that you are missing right now is opting for customized apparel and accessories, we can help you with that. 

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